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Image guidelines

Visual language of Activist Handbook
1 min read
Last update: Jan 27, 2024
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In this guide, we explain what kind of images we want to use on Activist Handbook. Images help us communicate key messages.

  • Contrast between:

    • alone: sad, lonely, weak, addicted to technology

    • together: happy, strong, using technology to collaborate

  • Use of strong emotions

  • Nature fighting back: giving agency to animals

  • Portraying our targets: evil capitalists, businessmen, money

  • Showing the impacts of the climate collapse: fear, natural disasters, solidarity

  • Breaking stereotypes:

    • Men portrayed as gentle, loving, crying and afraid

    • Marginalised people portrayed as strong & courageous

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